• Rapper Travis Scott Named Newest Official PlayStation Strategic Creative Partner

    1 month ago - By Game Informer

    Rapper Travis Scott dominated Fortnite earlier this year with an in-game concert, now he's bleeding over into a larger gaming pool by becoming PlayStation's latest strategic creative partner.
    As revealed in the latest PlayStation Blog post , Senior Vice President of PlayStation Worldwide Marketing Eric Lempel revealed their collaboration with Scott. "Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans."
    The PlayStation team says they chose Scott...
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  • Travis Scott is Now a Strategic Creative Partner for PlayStation, First Video Highlights Key Creatives on the PS5

    Travis Scott is Now a Strategic Creative Partner for PlayStation, First Video Highlights Key Creatives on the PS5

    1 month ago - By PlayStation LifeStyle

    Singer, songwriter, and producer Travis Scott-well known in the gaming community for his massive performances in Fortnite - is now a strategic creative partner with PlayStation. SVP of PlayStation Marketing Eric Lempel announced the partnership on the PlayStation Blog, saying that the collaboration with Scott and his Cactus Jack brand will “produce innovative projects that we hope will delight our collective fans.”
    To start the partnership, Scott created a video for the PS5. The short spot, all in black and white, features a few key creatives that helped with the design and production of...
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  • Sony Interactive Entertainment announces strategic creative partnership with rapper Travis Scott

    1 month ago - By Gematsu

    Sony Interactive Entertainment has announced a strategic creative partnership with rapper Travis Scott and his Cactus Jack brand. “We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership,” said Sony Interactive Entertainment worldwide marketing senior vice president Eric Lempel in a PlayStation Blog post....
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  • Watch Travis Scott's new PS5 video

    1 month ago - By PlayStation

    Today, we're excited to announce Travis Scott has joined the PlayStation family as a strategic creative partner. We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership. Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans.
    Travis is an artist who is incredibly innovative, constantly surprising, and continues to push boundaries, very much like the PlayStation brand - so we think this is a...
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